A Jersey Girl harnesses the power of the Net to make her own breaks in the music world.

Photos: Deborah Lopez
There was a time in the not-too-distant past when the fate of a singer/guitarist/songwriter like Allie Moss would be in the hands of managers, producers, agents and lawyers. Indeed, the Folklore of Creativity abounds in cautionary tales of the tragedies inherent in the battle between art and commerce. Catching the public’s collective ear has always presented emerging artists with problems. For decades, they have been hostage to the stranglehold that commercial interests had on production, publicity and broadcasting.
Paying for studio time, getting good placement for your CDs in stores, and arranging for airplay frequently involved some sacrifices—like signing over percentages of one’s earnings. For life. The 20-something musicians of today, while hardly immune to bad endings like these, have taken progressively stronger control of their destinies. Moss, whose approach to self-promotion is as smart as her music, provides a refreshing view of the new, largely Internet-based methods of production and public relations.
The results speak for themselves. Just since the leaves began turning this autumn, she has had her song “Corners” featured on the ABC series Brothers & Sisters, followed by a career-boosting studio segment on Good Morning America. Moss’s fans keep up with her on Facebook, MySpace, YouTube, iLike and Tumblr. Her new album, Passerby, can be downloaded through iTunes or Amazon. Moss’s performance dates (she tours with Ingrid Michaelson) are listed at alliemoss.com. And those who hang on her every lyric can also hang on her every word at, you guessed it, Twitter.
Welcome to the world we live in—a bewildering matrix of blogs, search engines, social networking sites, cell phones, WiFi… but the basic situation is that you can access Ms. Moss’s oeuvre 24/7/365. Go check out her act at a club or in concert, and when you get home you can find dozens of her MP3 files; some are free, some are for-pay downloads. But the bottom line is that none of this is under the control— financial or artistic—of the record labels. Moss lives—or, more accurately, since she tours constantly, alights from time to time—in Jersey City. She laughs about her somewhat frantic life and admits that touring seemed an impossible goal when she was a child, since she suffered from paralyzing stage fright. “I got so scared once that I completely forgot the lyrics to the song I was singing. I just stood there, horrified and embarrassed.” As a teenager, Moss began journeying into New York to listen to friends work in clubs.
This led to her singing and playing backup, and then to finding gigs of her own. Several years ago she met Michaelson, a fast-rising singer and songwriter from Staten Island, and began backing her. Eventually she started to tour with Michaelson. Soon came their appearance on Good Morning America and then a gig as an opening act for the Dave Matthews Band. As Moss rattles off the names of her favorite contemporary musicians—among them Josh Ritter, Death Cab for Cutie, David Bazan and Greg Laslow—she habitually refers to their web sites, their pages, their video clips and the mashups they’re in. If you’re a young musician, it’s an open-source world. As Moss says, “Radio is cool, and once you’re established it’s critical. But it’s hard to break your music on radio if you’re not already a name. It’s so easy to find the music you want to hear online.” voice and deft guitar work.
Her writing explores the complex, sometimes joyous, sometimes heartbreaking passage from teenager to woman. Moss dodges the Pollyanna mentality that can make some folk music unpalatable. Her urban background doesn’t provide room for many illusions, but she knows, and expresses, the difference between being skeptical and falling into cynicism. Moss talks writing while on tour, snatching bits of time to jot down lines in an always-present notebook. On the song “Paper Cup,” she balances hope and caution, encouragement and doubt, and her delicate tones perfectly balance her spare, elegant playing. Many older, more experienced writers would love to have her rhetorical command. Of course, there’s the side of Moss that likes to sing “Rubber Ducky,” too. A spare, elegant “Rubber Ducky,” to be sure. In the future? “I love playing with Ingrid, and I guess I’ll do it as long as it works for both of us,” Moss says. “She’s so talented and so smart. I’ve learned tons from her, not only about writing and playing, but about the business side, about how to deal with touring.” So there’s that, and doing gigs in places like Kenny’s Castaways and the Baggott Inn in New York and Maxwell’s and The Saint in New Jersey, and writing songs. Moss also teaches voice.
She’s a devotee and practitioner, and, she thinks, the only Certified Level–1 instructor in the area of a method known as Speech Level Singing. And then, after all that’s taken care of, she allows, half sarcastically and half-wistfully, that she’d like to find time for some “normal” stuff. Alas, as Allie Moss’s star continues to rise, she may find that normal is a relative term…and that time could soon be the most precious commodity of all.
Editor’s Note: Bill Mehlman is a freelance writer with a passion for the music business. He lives and works in New York City.
MAKING STRIDES IN WESTFIELD
WIDE WORLD OF NURSING
TRINITAS CIO NAMED CHAIR OF JERSEY HEALTH CONNECT
CAPED CRUSADERS
CHAMPS IN CAREGIVING
KING FOR A DAY
THE VIEW FROM THE TOP
KNOWLEDGE IS POWER
GRANT EQUALS HELP
MOONLIGHTING
CODES RULE
MORE THAN A BAND AID
CARE-FULLY READY
VISIONARY HOSPITAL ADMINISTRATOR LEAVES IMPRESSIVE LEGACY
PAGE TURNERS
SHARED VISION
HITTING THE PAVEMENT
LIFE SAVING MESSAGE
HEAD OF THE CLASS
PAYING IT FORWARD
WELCOMING RETIREMENT
CUBS WIN
HEALING RULES
20 YEARS… STILL RESPONDING
TAKING COMMUNITY ACTION
40 YEARS…STILL ADVANCING
PREPARED TO LEAD
SECURE AROUND THE CLOCK
ALL IN THE FAMILY
POWER PLAYER
DESIGNED FOR NURSES
COLON HEALTH… FROM A TO Z
A LOOK INSIDE TRINITAS
BEYOND MEDICINE
SHADOWING GETS AN A+
OPEN FOR BUSINESS
STOUTHEARTED MEN
THE RIGHT PRESCRIPTION
TOUCHDOWN!
REFRESHER COURSE
HAIL TO THE CHEF!
PASSING OF A “DYNAMO”
HEAVEN SENT
PROGRESS IN THE WORKS
POWERHOUSE SURGEON
FORMULA FOR SUCCESS
WOMAN OF INFLUENCE
THE DOCTORS ARE IN
AIN’T IT GRAND!
PURPLE HATS FOR NEWBORN NOGGINS
WATCH THE PRESIDENT OF TRINITAS SOAR!
FOR THE LOVE OF MIDWIVES
DRIVEN BY THE GOSPEL
DOCTOR FOR THE WOUNDED
SILVER LINING
THE SCOOP ON JOE PISCOPO
IT’S A SHORE THING
POWER PLAYER
A NAME KNOWN ‘ROUND THE WORLD
SHE’S NOTEWORTHY!
NEW NURSING LEADER 

GARY HORAN INTERVIEWED ON NPR
MILES OF SMILES
GPS COMES TO GREEN BROOK
ALWAYS ROOM FOR ONE MORE AWARD
I AM LEGEND
KUDOS FOR COMMITMENT
A DEGREE ABOVE
WORD OF MOUTH
IMAGE IS EVERYTHING 
TRINITAS ER TECHNICIAN ACCEPTED TO ELITE NURSING PROGRAM
TRINITAS NURSING CAMP VETERAN RETURNS TO THE O.R.
WOMAN OF THE YEAR
JOSEPHINE’S PLACE AND TRINITAS TEAM UP
STRENGTH IN NUMBERS
TRINITAS SCHOOL OF NURSING WELCOMES NEW DEAN
ZIKA VIRUS FORUM EASES CONCERNS
TRINITAS DONATES LAB COATS TO “HOSPITAL” AT LINDEN HIGH SCHOOL
TRINITAS EXPANDS IN EXCELLENCE
THINK PINK!
LAILA’S GEMS BRING HOPE
PICTURE PERFECT
PERFECT MATCH
RECORD BREAKING TURNOUT
GOING BEYOND STIGMA
FORE!
2016 PGA Championship will truly be a global event,” says Championship Director Ryan Cannon, who is responsible for managing all of the business outside the ropes — from marketing to security to government relations.
LEADERS MEET
POSITIVE STEPS
FAST ACTION
CHEESE, CHATTER & CHEER
PUTTING SENIORS FIRST
Trinitas celebrated Heart Month with a fashion show and heart talk, “Paint the Town: Go Red for Women” in February at Lord & Taylor in Westfield, where women learned about heart disease and had fun in the process. 

FOOD FOR THOUGHT
AMAZING STARTS HERE
SKY’S THE LIMIT
WE HEAR YOU NOW
EVENING AT THE RACES
SEEING IS BELIVING
IF THESE WALLS COULD TALK…
KIDDIE ACADEMY SPONSORS WESTFIELD 5K
THE GRADUATES
MESINA REALTY RIBBON CUTTING
HELPING TO END HUNGER
TRINITAS EARNS CEO CANCER GOLD STANDARD RE-ACCREDITATION
ON THE EDGE IN WESTFIELD
HEALTHY CORNER
GRAND OPENING IN SPRINGFIELD
SURVIVORS DAY WARMS HEARTS AND INSPIRES
THIS IS HOW THEY ROLL
STOP THE CLOCK!
ACADEMIC EXCELLENCE
MLB MVP’S








TRINITAS NAMES NEW ER AFTER CEO
SHARING IS CARING!
PAINT THE TOWN PINK!
GARDEN OF HEALTH
THE PINK ROOM
SHARING A PINK EVENING
Connie Dwyer of the Connie Dwyer Breast Center Foundation (far left), was also in attendance. From left to right Connie is accompanied by Nancy DiLiegro (VP, Clinical Operations and Physician Services), Marlie Messina (Public Relations Manager, Bloomingdale’s Short Hills & Bridgewater), Nadine Brechner (Chief Development Officer and VP of the Trinitas Health Foundation), Roselena Twyne (Community Initiatives/Clinical Support Services Specialist), and Janet Lesko (Executive Director, Connie Dwyer Breast Cancer Foundation).